Become a franchisee -- customer with cylinder franchisee

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Become a Franchisee
Submission Details

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Dear [mailer_name],

Greetings from SUPERGAS!

Thank you for showing interest in becoming a SUPERGAS Cylinder Franchisee. As a first step, we are sharing the details on how to become a Franchisee.

1. LPG Opportunity:    A profitable business (Please watch this video)

LPG is a clean and green fuel and also known an exceptional fuel. The Indian LPG market is growing rapidly at more than 8-9% per annum due to positive change in Government policy and various initiatives. This creates a golden opportunity for new franchisees to enter the market and develop LPG business in association with our support and guidance.

2. About SUPERGAS:   About Us ; State-of-Art Filling Plant (Please watch these 2 videos)

SHV Energy Private Limited is a 100% subsidiary of Dutch Multinational SHV Energy N.V., Global leader in LPG Industry. It operates in more than 20+ countries and supply LPG to 3+ crore customers across 4 continents. Established in India in 1996, SHV India has built a reputation as the leading LPG player with national presence having access to 6 import terminals and more than 20+ filling plants. Popularly known by its brand name SUPERGAS, we have retained the coveted CRISIL Rating No.1 since inception for our technical excellence, prompt customer service and strong commitment to safety.

To know more about SUPERGAS, please visit https://www.supergas.com/about-us

3. Business Model and Process for our Network:

Target Segment Domestic and Commercial Customers
Products
  • 2 Kg, 4kg,12kg LPG Cylinders ( Domestic)
  • 17kg & 33 kg LPG Cylinders ( Commercial )
  • LPG Leak Detector
  • Cooktops , Adapters ,Regulators
Roles and Responsibilities
  • New Customer Creation
  • Customer Service , Handling and resolving any Customer related issues
  • Branding and Visibility
  • Safety and Compliance
Investments
  • PESO approved Godown *( Typical Godown size for a 2MT LPG storage capacity is 20 ft X 13 ft with a plot size of 1950 sft considering safety distance of 3 meters (10 ft around all sides of the Godown)

    *For LPG Storage of more than 100kg , PESO ( Petroleum and Explosives Safety Organization) approved Godown is a must

  • Three wheeler or four-wheeler vehicle for Cylinder distribution
  • Showroom
  • Sales Persons, Delivery Boys and Manager
  • Refundable security Deposits @Rs1500 / cylinder for 12kg & 17kgs cylinders respectively.
  • Typical Investment including Godown construction = Rs 25-35 Lakhs.
Margin on LPG for Franchisees

Margins vary from region to region depending on market conditions.

Process of Franchisee Selection
  • Discussion with SUPERGAS ,Business Potential Survey by the Franchisee and Background Check by SUPERGAS
  • Godown Site Visit
  • Letter of Intent from SUPERGAS
  • Initial approval by PESO
  • Approval from local Panchayat / Municipal
  • Construction of LPG Godown
  • PESO inspection and final licensing of LPG godown
  • Signing the Franchisee Agreement
  • Start of Sale to Customers
Support from SUPERGAS
  • Business support (Retail team, Infrastructure and Growth Schemes)
  • Branding (franchisee office, vehicles, promotional)
  • Selling tools (leaflets, presentations and joint visit to Prospects, Customers )
  • Effective Safety training workshops for customers, delivery sales person and franchisees.

As a next step , you are requested to confirm your interest by giving a call to our Sales Manager Mrs/Mr [executive_name], [executive_contact], [executive_mail] within 7 days. 

Looking forward to an enriching association of working together,

Best Regards,
SUPERGAS

 
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